Is a Regulation A+ Offering All It's Cracked Up to Be?

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Regulation A+, a relatively recent fundraising mechanism, has captured significant attention from both investors and businesses. Proponents laud its potential to empower access to capital for startups, while critics caution about its feasibility.

The promise of Regulation A+ lies in its ability to leverage the power of crowdfunding to raise funds from a wide pool of investors. This, in theory, can offer businesses with an alternative to traditional financing sources and foster economic expansion. However, the obstacles associated with navigating the regulatory landscape and the risk of fraud remain significant concerns.

As the Regulation A+ ecosystem matures, it will be critical to achieve a balance between fostering innovation and ensuring investor protection. Only then can Regulation A+ truly realize its full promise.

Regulation A+ | MOFO

MOFO's team of attorneys is highly knowledgeable about Regulation A+, a provision under the U.S. Securities Laws that allows companies to raise capital through public offerings. Employing this method, businesses can attain funding for growth while adhering to legal frameworks. Our practitioners guide companies through every phase of the Regulation A+ procedure, ensuring a successful and appropriate offering.

Overview of Title IV Regulation A+ about Me

Manhattan Street Capital is a crowdfunding platform that specializes in helping companies raise capital through Title IV Regulation A+. This regulation allows private companies to sell securities to the public and raise up to $75 million per year. Businesses can use this funding for diverse purposes, such as expanding operations, developing new products, or acquiring other businesses. Manhattan Street Capital provides a detailed platform that supports companies through the entire Regulation A+ process, from application to investor engagement.

Should you you're a company looking to raise capital, Manhattan Street Capital's expertise in Title IV Regulation A+ can be a beneficial asset.

The Latest Reg A+ Offering: What Is A Reg - We Hold All Of Them

Navigating the world of securities offerings can be complex. That's why we've become experts in Reg A+, a powerful tool that allows companies to raise capital from the public. If you are an entrepreneur seeking funding or an investor looking for new opportunities, Reg A+ could be the perfect match. Our team is dedicated to providing clear, concise guidance throughout the entire process.

We understand that every company has unique needs. That's why we offer a range of customized options tailored to your specific goals. From initial consultation to final filing, we'll be there every step of the way to ensure a smooth and successful Reg A+ offering.

Uncover the benefits of Reg A+ for your business.
Obtain our expert knowledge and experience in navigating the regulatory landscape.
Maximize your chances of a successful capital raise.

Regulation A+ Explained For Startups

Launching a startup is an exciting journey filled with innovation. But amidst the hustle and bustle of building your dream, navigating the complex world of legislation can feel daunting. The crucial piece of the puzzle for startups seeking funding is understanding Regulation A+, a unique mechanism that allows companies to raise capital from the public. Regulation A+ offers a streamlined path to going public, potentially unlocking significant growth opportunities.

Essential benefits of Regulation A+ include expanded investor access, increased investment possibilities, and a more open fundraising process. Startups considering this route should meticulously research the specific requirements and implications.
Seeking guidance from experienced legal and financial professionals is highly recommended to ensure a smooth legislative pathway. Regulation A+ can be a powerful tool for startups seeking to achieve their ambitions, but it's essential to approach it with a clear understanding of the system and its potential impact.

How Regulation A+ Equity Crowdfunding

Regulation A+, also known as Reg A+, functions as a powerful mechanism for businesses aiming to raise capital through equity crowdfunding. It offers a streamlined pathway for companies to offer and their securities to the public, including individual investors. Under Reg A+, companies can raise up to $50 million in a year, granting them with access to a wider pool of capital than traditionally accessible via private offerings.

The procedure for Reg A+ equity crowdfunding comprises several key steps. First, companies must prepare and file a detailed offering statement with the Securities and Exchange Commission (SEC). This document provides investors with in-depth details regarding the company, its business plan, and the risks connected to the investment.

After the SEC has reviewed and approved the offering statement, companies can launch their securities to investors through various channels. This can encompass online platforms dedicated to equity crowdfunding, as well as traditional promotional methods.

{Ultimately, Regulation A+ provides a viable avenue for businesses to raise resources through the power of the crowd. By making it easier for companies to engage with investors, Reg A+ has the potential to stimulate innovation.

Regulation A+ Funding

FundAthena is a service leveraging the power of Regulation A+, offering investors the opportunity to participate in promising startups. This innovative funding mechanism allows companies to raise substantial capital from a wider range of sources, while providing investors with opportunity to high-growth ventures. FundAthena's dedicated team manages the entire Regulation A+ process, ensuring a transparent experience for both companies and their supporters.

Unrestricted Frontier Stock Securities

Venture into the burgeoning realm of Special Purpose Acquisition Colonial Stock Entities, where history meets contemporary finance. These unique offerings grant investors access to a diverse portfolio of historically significant settlements. Each investment represents a stake in the potentialexpansion of these unique ventures. Explore this promising opportunity to shape to the reconstruction of our collective past.

Our Discovery

Finally, after years of tireless hunting, our team has made a breakthrough! We've located a ancient device. It's in remarkable condition, and we believe it could hold the key to understanding long-lost secrets. This is a moment of triumph for our entire team.

Initial| inspections are already underway, and we're eager to reveal more details soon.

Funding Your Venture - Title IV Reg A+

Delve into the exciting world of Reg A+ Crowdfunding with our insightful infographic. Discover how this powerful regulatory framework can empower your company to soar to success. Explore the key benefits of Title IV Reg A+ and understand its impact on the modern investment ecosystem .

Whether you're a seasoned entrepreneur or just starting out, this infographic provides valuable insights into the intricacies of Title IV Reg A+. Gain a comprehensive understanding of the process, eligibility requirements, and potential rewards. Learn how to utilize this unique funding opportunity to fuel your development. Don't miss out on this essential resource for anyone interested in exploring the exciting realm of Reg A+ crowdfunding .

Explore more into the world of Title IV Reg A+ today!

Regulation A+ - Securex Filings LLC

Securex Filings LLC is a a leading facilitator for ventures seeking to utilize the advantages of Regulation A+ offerings. Possessing extensive knowledge in securities law and an intricacies of capital raising, Securex Filings LLC delivers a comprehensive range of tools designed to expedite the Regulation A+ process . From early consultations to closing , their passionate team assists companies through every step of the regulatory framework .

Securex Filings LLC aim to assisting businesses in understanding the complexities of Regulation A+.
Issuers can benefit from Securex Filings LLC's expertise to increase their chances of a compliant Reg A+ offering.

Explore Crowdfund.co

Crowdfund.co is a/provides/serves as a platform/an online hub/a resource for individuals/people/backers to invest in/support/fund innovative/exciting/groundbreaking projects. Through/On/Via this website/platform/marketplace, creators/developers/entrepreneurs can raise/secure/gather capital/funding/money for their ideas/ventures/projects. Crowdfund.co offers/presents/features a variety/range/selection of categories/fields/industries for investors/backers/donors to choose from/select/explore. Whether you're/If you are/You might be looking to/searching for/interested in making an impact/supporting innovative ideas/finding investment opportunities, Crowdfund.co could be/might be/can be the perfect place/ideal destination/go-to resource.

A Fundrise Reg A Investment

Fundrise has introduced its current Reg A offering. This type of funding round allows individuals to participate in Fundrise's diverse holdings. The offering is currently open and presents a potential opportunity for investors seeking exposure to the property sector. Fundrise has demonstrated consistent performance with its previous Reg A offerings.

Investors interested in learning more about the Fundrise Reg A offering should visit the company's website. There, they can review the terms and conditions. Before making any investment decisions, it is always recommended to conduct thorough research and consult with a financial advisor.

SEC

The Securities and Exchange Commission is/serves as/acts as the primary regulatory/governing/overseeing body for securities/financial markets/investments in the United States/America. Established/Founded/Created in 1934/the early 20th century, the SEC is tasked with/aims to/strives to protect/ensure the fairness and integrity of/maintain financial markets/transactions/instruments by enforcing federal securities laws/regulations/guidelines. Its/The responsibilities include/encompass/extend to registering/regulating/overseeing broker-dealers, investment advisors, and mutual funds, as well as investigating potential fraud/violations of securities laws/market manipulation. The SEC also plays a key role in/actively participates in educating/informing/raising awareness the public about investment risks/securities regulations/financial literacy.

Propel Your Funding Journey With CrowdExpert Title IV Reg A+ Equity Crowdfunding

CrowdExpert Title IV Reg A+ Equity Crowdfunding offers businesses a unique and dynamic platform to attract the funding they demand for growth and expansion. Leveraging the power of the investment, CrowdExpert connects projects with supporters who are passionate about success. By offering shares of equity in exchange for investments, businesses can tap into a abundance of capital from a diverse pool of participants. This method of funding not only provides economic support but also fosters visibility for the venture, building a strong foundation for future development.

Benefit from a streamlined and transparent system
Attract a wider audience of qualified investors
Propel your growth through targeted funding

Experimenting the Waters

Before jumping headfirst into any new venture, it's wise to probe the waters first. This entails carefully analyzing the current situation. By accumulating insights, you can determine the potential receptiveness of your idea. It's a strategic approach that can help you reduce pitfalls.

Funding for Everyone

The concept of crowdfunding is no longer a niche practice. It's evolved into a powerful tool that allows individuals and businesses to raise funds directly from the public. This democratization of funding has opened up a world of opportunities for innovative projects, enabling them to bring their visions to life without relying on traditional sources like banks or investors. By tapping into the collective power of the crowd, crowdfunding campaigns have become a viable way to fund everything from artistic endeavors to social causes.

Sites like Kickstarter and Indiegogo have become central hubs for crowdfunding projects, connecting creators with potential backers.
The rise of online communities has further amplified the reach of crowdfunding campaigns, allowing them to gain momentum quickly.
Success stories abound in the world of crowdfunding, demonstrating its ability to fund groundbreaking projects.

As crowdfunding continues to expand, it's clear that this disruptive model has the potential to reshape the way we think about funding. It empowers individuals, fosters collaboration, and unlocks new possibilities for creativity and progress.

TheStreetShares

StreetShares is a/an/the leading platform/company/solution for small/medium-sized/local businesses. It provides access to/funding through/capital in more info the form of loans/investment/credit, specifically designed/tailored/optimized for the needs of entrepreneurs/business owners/startups. With a focus on transparency/community/collaboration, StreetShares strives to empower/support/assist businesses by offering competitive rates/flexible terms/attractive options.

Founded in/Established during/Created by 2013/the year 2015/a few years ago, StreetShares has helped/supported/funded thousands of/numerous/a large number of businesses across the United States/country/nation.
Their/Its/The company's mission is to provide financial inclusion/make financing accessible/bridge the funding gap for emerging/growing/aspiring businesses.

Moreover/Additionally/Furthermore, StreetShares offers educational resources/training programs/valuable tools to help businesses succeed/thrive/grow.

Exploiting Regulation A+ for Successful Fundraising

Regulation A+ has emerged as a popular avenue to companies pursuing capital. This mechanism allows non-public companies to raise substantial quantities of financing through a streamlined process.

Individuals are attracted to Regulation A+ offerings due to the opportunity for significant returns. Additionally, Regulation A+ extends companies with a means to attain a broader investor base.

A thriving Regulation A+ fundraising campaign relies on several key elements. These include a attractive business strategy, a open communication structure, and a committed team.

Ultimately, Regulation A+ offers a practical pathway for enterprises to attain financial resources.

The SEC's EquityNet

EquityNet provides services to support startup companies. Through its web-based network, EquityNet pairs individuals who invest with viable new businesses. The portal includes a variety of resources to aid in the capital raising process, among other things due diligence materials, investor evaluation, and dealdocumentation. EquityNet serves an key role in the ecosystem of emerging financing.

Regulation A+ Offerings

Companies looking to raise capital may consider Regulation A+ transactions as a less stringent alternative to traditional Initial Public Offerings. This structure allows companies to secure up to $50 million from the public in a manner that expedites the fundraising process. Meeting regulatory requirements remains crucial, however, as companies must adhere to stringent disclosure requirements and filing protocols. Successful Reg A+ offerings can provide companies with valuable funding to support growth and expansion.

Benefits of Regulation A+ include its relatively straightforward process, reduced costs, and the ability to access a wider pool of investors.
Considerations to be aware of include the ongoing transparency expectations and the need for thorough legal advice throughout the process.

Navigating Regulation in Crowdfunding

The terrain of crowdfunding continues to undergo significant expansion, presenting both advantages and challenges. Regulations play a crucial role in shaping this evolving {environment|. This necessitates a comprehensive knowledge of the current legislative framework governing crowdfunding operations.

Government agencies worldwide are steadily endeavoring to create defined standards that foster responsible and ethical crowdfunding practices. These laws aim to ensure both investors and project creators while guaranteeing a fair playing field for all {stakeholders|.

Adherence is crucial for crowdfunding players to function legally. Failure to conform with applicable guidelines can lead severe penalties. Therefore,, it is paramount for crowdfunding entities to stay informed of the latest policy updates. In conclusion understanding and complying with regulations is integral for the sustainable success and viability of the crowdfunding industry.

submitting Requirements

When controlling services, it's essential to establish clear and comprehensive standards. These regulations aim to guarantee that offerings meet predetermined benchmarks of quality, safety, and conformance with pertinent laws and standards. Businesses seeking to offer their offerings must adhere these expectations to exist within the structure of legal and ethical limitations.

Example, offerings in the healthcare industry are subject to stringent rules regarding patient privacy and data safeguarding.

Conversely, financial offerings must adhere to strict conformance specifications to prevent misconduct and protect investors.

Supervision A+ Investopedia

Understanding governance is vital for market participants. Investopedia's comprehensive guide on governance provides insight into the dynamics of financial markets. From securities to banking, Investopedia's articles clarify key terms related to governing frameworks. Whether you are a newcomer or an seasoned analyst, Investopedia's A+ regulation content broadens your knowledge in this ever-changing field.

Supervising A+ Companies

The landscape of A+ companies is constantly transforming, presenting both opportunities and challenges for regulators. These high-performing entities often operate at the forefront of innovation, pushing the boundaries of what's possible. However, their success can also create complex consequences that require careful assessment. Regulators must strive to cultivate a regulatory environment that is both encouraging of innovation while also ensuring responsible business practices.

This balancing act requires a nuanced approach, one that recognizes the unique characteristics of A+ companies and their impact on the broader system.

There are several key areas where regulation of A+ companies must be thoroughly considered. These include:

* Data privacy and security:

A+ companies often collect and utilize vast amounts of insights, raising concerns about the preservation of user information.

* Algorithmic transparency and accountability:

As A+ companies increasingly rely on intelligent technologies, it is vital to ensure that these algorithms are transparent and held accountable for their consequences.

* Competition and market dominance:

The success of A+ companies can sometimes lead to worries about monopoly, which could harm consumer welfare.

Addressing these challenges requires a collaborative effort involving regulators, A+ companies, researchers, and the general public. Through transparent discussion, it is possible to formulate regulatory frameworks that promote both innovation and the flourishing of society.

Supervision A+ Summary

Regulations guarantee a level playing field throughout industries by setting standards. A+ summaries usually highlight key aspects of these regulations, presenting a concise picture for stakeholders. These summaries are crucial for understanding compliance requirements and navigating the nuances of regulatory frameworks.

Key benefits of regulation A+ summaries include:
Improved understanding of regulatory requirements
Simplified compliance processes
Minimized risk exposure

Guidelines Within the Real Estate Market

The real estate market is a complex ecosystem governed by/regulated through/controlled by strict/comprehensive/robust regulations/laws/guidelines. These rules/standards/policies are designed to/implemented for/intended to protect/safeguard/ensure consumers, promote fairness/maintain transparency/foster ethical conduct in transactions, and prevent/mitigate/address fraudulent activities. Real estate professionals, including brokers/agents/developers, are required to/expected to/obligated to comply with/adhere to/follow these regulations/guidelines/standards.

Notable/Key/Important aspects of/areas covered by/issues addressed by regulation in the real estate industry include/encompass/address property disclosures/listings/transactions, agency relationships/client representation/confidentiality agreements, fair housing practices/anti-discrimination policies/equal opportunity laws, and real estate financing/mortgage lending/loan servicing.

Understanding/Being aware of/Familiarizing oneself with these regulations/the regulatory landscape/legal framework is essential for/crucial to/highly important for anyone involved in/participating in/engaged in the real estate market.

My Mini-IPO First JOBS Act Company Goes Public Via Reg A+ on OTCQX

After a lengthy period of preparation and persistence, our company is thrilled to announce its public debut via a Regulation A+ offering on the OTCQX marketplace. This milestone represents a significant achievement for us as we embrace this new chapter of growth and opportunity.

We believe that this listing will provide increased visibility to our investors and future stakeholders, while also allowing us to access the capital necessary to power our next phase of expansion. We are confident about the future and anticipate to share our progress with all of you.

Facilitates Reg A+ raises on the platform

FundersClub, the prominent online equity crowdfunding platform, has announced a new feature that supports companies to perform Reg A+ raises directly on its platform. This initiative expands FundersClub's offerings, giving companies access to a wider pool of investors. With Reg A+, companies can raise up to $75 million from the mass market. FundersClub's user-friendly platform simplifies the fundraising process for companies, making it easier than ever before to leverage the power of crowdfunding.

Securities Regulation: What is Reg A+

Regulation A+, often referred to as "Reg A+" for brevity, is a/acts as/constitutes a financing exemption within the U.S. securities laws. It allows companies to raise capital from the general public through a process/method/system known as crowdfunding. The goal of Reg A+ is to provide smaller businesses with a more accessible path to raising funds, compared to traditional methods like initial public offerings (IPOs).

Under Reg A+, companies can offer and sell their securities directly to investors online or through broker-dealers. There are two tiers within Reg A+: Tier 1 allows companies to raise up to $20 million within a twelve/one/specified month period, while Tier 2 permits fundraising of up to $75 million over a similar timeframe.

To participate in a Reg A+ offering, investors typically must complete a simple verification process to ensure they meet certain income or net worth requirements. These offerings can be found on specialized Reg A+/Regulation A+ crowdfunding platforms/crowdfunding portals.

These platforms act as intermediaries, connecting companies with potential investors and facilitating the entire fundraising procedure/process/cycle.

Understanding an IPOs

Bringing a company public through an Initial Public Offering (IPO) is a complex undertaking, requiring meticulous planning and adherence to stringent regulations. The regulatory landscape surrounding IPOs can be particularly intricate, involving multiple bodies at both the federal and state levels. To ensure a successful IPO, companies must navigate these regulatory hurdles effectively by complying with transparency requirements, undergoing review processes, and adhering to market fairness principles. Failure to do so can result in significant penalties, legal challenges, and damage to the company's reputation.

Companies planning an IPO must engage with regulatory advisors to ensure full compliance with applicable laws and regulations.
The Securities and Exchange Commission (SEC) plays a crucial role in overseeing the IPO process, reviewing financial statements and other reports.
Companies must report material information to potential investors to ensure transparency and protect investor interests.

Reg A+ Offerings

Reg A+ offerings present a unique opportunity for companies to raise funds in the public markets. By leveraging this provision, companies can attract investments from a wider pool of investors. This process typically involves filing a registration statement with the Securities and Exchange Commission (SEC) outlining its financial projections. Reg A+ offerings are preferred by companies in various sectors, particularly those seeking to fuel growth.

Some notable benefits of Reg A+ offerings include:A key advantage of Reg A+ offerings is the ability for companies to raise funds directly from investors without relying on traditional underwriting fees. This can lead to significant cost savings and allow companies to retain a larger portion of the capital raised.
Another benefit is the increased visibility that comes with launching a public offering.{Reg A+ offerings also provide companies with enhanced brand recognition and media attention, which can be invaluable for attracting new customers and partners.

However, it's important to note that Reg A+ offerings are not without their challenges. Companies must comply with stringent SEC regulations and prepare comprehensive disclosure documents. It also requires significant effort and resources to effectively market the offering to potential investors.

Regulation A+ Standards

The enforcement of Regulation A+ rules has significant importance in ensuring transparency within the securities markets. They are designed to guidelines on ethical conduct by entities involved in offering securities. Adhering to Regulation A+ rules is essential for market participants to safeguard their investments.

A robust understanding of Regulation A+ obligations allows both issuers and investors to navigate the regulatory landscape in the capital markets.

Moreover, Regulation A+ establishes a transparent process for companies can obtain financing while safeguarding investors' interests.

SlideShare framework a securities act of 1933 jobs act 106 reg A tier 2 offering

The JOBS Act, specifically Section 106, modified Reg A+ as a streamlined mechanism for smaller companies to raise capital. This level 2 capital campaign under Reg A+ allows companies to publicly disclose their securities offerings through various channels, including SlideShare, to engage potential investors. SlideShare's platform can be a valuable tool for companies seeking to adhere to the disclosure requirements of Reg A+ Tier 2 by providing a accessible format to communicate their financial information and business plan with a wider audience.

Remember: SlideShare's platform policies should be carefully reviewed to ensure compliance with securities laws and regulations.

Controlling a Text Precisely

When dealing with text, regulation becomes essential for obtaining desired results. This process involves establishing clear rules to ensure uniformity and accuracy.

Regulations for text can cover a broad spectrum of aspects, including presentation, voice, and subject. By utilizing these rules, we can enhance the clarity of text and reduce errors.

Effective text regulation enhances to concise messaging.
Guidelines promote credibility in written works.
Standardized text boosts the overall quality of any textual work.

Supervision a+ Offering

A regulatory a+ offering entails a meticulous understanding of the changing regulatory environment. This involves assessing relevant laws and implementing robust procedures to ensure adherence. A successful a+ offering should also promote transparency and foster confidence with stakeholders.

Essential factors when developing a compliant a+ offering include: risk management, data security, consumer protection

Regulation A Plus Advantage

When it comes to policies, a "plus" often signifies a beneficial impact. A regulatory framework that's well-designed and effectively implemented can boost safety. It can also foster innovation by providing a consistent environment for businesses to succeed. This, in turn, can lead to financial growth and a higher degree of living. Ultimately, "regulation a plus" results into a better society for all.

Regulation D

When a company is seeking to raise capital, they have several options available. Two common techniques are Regulation A and Regulation D. Regulation A is a category of securities offering that allows companies to raise up to $20 million from the public, while Regulation D is used for private placements, permitting companies to sell securities to a limited number of investors.

Regulation Aextends greater public recognition, but it also involves more demanding requirements.
{Regulation D|Reg D|deals on private placements, making it a good alternative for companies seeking less public observation.

Ultimately, the best regulation will depend on the company's specific conditions and its goals.

The FRB's Regulation A

FRB Regulation A is a framework/lays out guidelines/establishes parameters for financial institutions to follow. It focuses on safeguarding/protecting/securing depositors and maintaining financial stability/the integrity of/a sound banking system. The regulation covers/addresses/deals with a wide range/broad spectrum/comprehensive set of activities, including capital requirements/asset allocation/risk management. By adhering to these rules/provisions/mandates, financial institutions contribute to/help ensure/play a vital role in the stability and soundness of the overall financial market/economy/system.

DPO

A Data Protection Officer is a role responsible for ensuring an organization's compliance with data protection regulations. This crucial figurehead works to implement policies that protect personal information. They also {act as a liaison between the organization and supervisory bodies, providing guidance on privacy matters.

The SEC Approves New “Reg A+” Rules for Crowdfunding

In a major move to boost the crowdfunding market, the Securities and Exchange Commission|U.S. Securities and Exchange Commission has finalized new rules for “Reg A+”. This legal framework is designed to facilitate companies to raise funding from a wider pool of contributors.

Reg A+, formerly known as Regulation A, historically allows companies to sell their shares to the public without the traditional IPO process.
The new rules clarify existing regulations, providing companies with more flexibility in how they raise capital.
Such developments are anticipated to {have apositive impact on the crowdfunding landscape, making it for both companies seeking funding and individuals looking to invest.

Comparing Reg A and Reg D

When raising capital for a new business venture, entrepreneurs often face the complexities of securities law. Two common avenues for securing these ventures are Regulation A+ and Regulation D, each with its own distinct framework . Regulation A+, also known as public offering , permits companies to raise significant amounts of capital from the wider public. In contrast, Regulation D is primarily designed for confidential funding where investments are made by a limited number of accredited investors.

Rule 506 of Regulation D further categorizes private placements into two distinct categories: Rule 506(b) and Rule 506(c). Under Rule 506(b), companies can {raise funds from an unlimited number of accredited investors, but are restricted to offering securities to a maximum of 35 non-accredited investors. Rule 506(c), on the other hand, provides more flexibility by allowing companies to advertise and solicit investments from both accredited and non-accredited investors, provided they conduct due diligence to verify investor credentials .

Choosing between Regulation A+ and Regulation D involves diligently considering various factors such as the amount of capital required, target audience, regulatory compliance burden, and overall goals of the business.

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IS A REGULATION A+ OFFERING ALL IT'S CRACKED UP TO BE?

Is a Regulation A+ Offering All It's Cracked Up to Be?